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1.

Pre-Test-Market Models : Validation and managerial Implications

Pre-Test-Market Models : Validation and managerial Implications by Urban, Glen L., Sloan Schoo... ISBN: 9781245073011 List Price: $16.75

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2.

Pre-test-market Models: Validation and Managerial Implications

Pre-test-market Models: Validation and Managerial Implications by Urban, Glen L., Katz, Geral... ISBN: 9781341593918 List Price: $19.95

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3.

Pre-Test-market Models : Validation and Managerial Implications

Pre-Test-market Models : Validation and Managerial Implications by Urban, Glen L., Sloan Schoo... ISBN: 9781378153482 List Price: $9.95